Personalized URLs (PURLs)
Personalized URLs (PURLs) are web addresses generated from your mail list or database. Each recipient receives a unique, custom “name” domain like http://JohnSmith.SwdMarketing.com. A direct mail piece or an email communication can be personalized with a PURL address and typically includes an incentive to visit the personalized site or landing page. When the recipient types his or her PURL into a web browser, he or she arrives at a campaign-specific personalized landing page with a lead form. After the recipient submits the lead form, he or she will be directed to a “thank you” page and sent a follow-up email in response to the information requested. Concurrently, the lead comes to your organization in real time for immediate integration into your sales cycle.
Let us help you increase your response rates by adding an online reply form. Call 800-968-5798 and ask to speak with Kristine Haverly.